ChengdujielesinternationaltradeCo.,LTDisjoint-stockenterprise,Chineseclothingcompanylocatedin
chengdu,thecompanyhasWenJiangmen’sbrand:ZR.Thetransfer.ZR.Thetransferofbrandoriginatedfrom
Britain,everybodyelseisfashionableclearjiegracemen’ssetters.The2011toentertheChinesemarket,
theproductscovercultivateone’smoralitypants,suits,jackets,coats,sweaters,t-shirts,shirts,jeans,
leathershoes,leather,excellentaccessories,andsoonmorethan20series,eachproducttoselllimited
way.Atpresent,thecompanyhastheinternationalfirst-classproductdesignanddevelopmentteam,powerful
channelresourcesconformityability,hasfullyadapttodomesticpresentandfuturedevelopmentdirection
ofthesupplychainandthecorrespondingchainmanagementmethods.Facingtheglobaleconomyintegration,
competitiveenvironmentandincreasinglycomplexandchangeableclothingmarketdemand,ZR.Transferbyexce
-llentqualityandfashionadvancedproducts,qualityservice,firstclasschannelconstruction,meetthe
challengeactively.Gatherthemostexcellenttalentsandmodernculture,establishthescientificmanagement
system,absorbingtheadvancedtechnology,continuoussmprovementandbeyond,continuousprogress.Highly
information-basedstrategy,alwaysstandinthefrontofthetrend,thecompanyinsistsonadheringtothe
"customerasthecore,takethemarketastheguidance,"businessphilosophy.
Clearstrategy,accuratemarketpositioning,standardizedoperationmanagement,makethecompanydevelop.
Establishcustomerbenefitorientedcaretarget,insisttohonest,truthful,understanding,theprinciple
ofequalityandrespect,withthecustomerstoestablishasincerecooperativepartnership,commondevelo
-pmentachieveawin-winsituation.Contactsincere,sharingabundantlyisthecompany’scorevalues.
成都杰雷斯国际贸易有限公司是一家股份制服装企业,中国公司座落在成都温江，公司主推男装品牌：ZR.GENE。ZR.GENE品
牌源于英国，中文名：昭然杰雷斯，是时尚男装的引领者。2011年进入中国市场，产品涵盖了修身西装、西裤、茄克、大衣、针
织衫、T恤、衬衣、牛仔裤、皮鞋、皮具、精品配饰等20多个系列，每件产品都以限量方式出售。目前，公司拥有国际一流的产品
设计开发团队，强大的渠道资源整合能力，拥有能充分适应国内现状与未来发展方向的供应链和相应链管理方法。面对全球经济
一体化，激烈竞争的环境和日益复杂多变的服装市场需求，ZR.GENE以卓越的品质、时尚先进的产品、优质的售后服务、一流的渠
道建设、积极迎接挑战。聚集现代最优秀的人才和文化，建立最科学的管理体系，汲取最先进的工艺技术，不断完善、超越、持续
进步。高度重视信息化战略，始终站在潮流的前端，公司坚持秉承“以顾客为核心、以市场为导向、”的经营理念。
清晰的战略思路、准确的市场定位、规范的营运管理、让公司不断发展壮大。建立以客户利益为导向的关怀目标，坚持诚实、
守信、理解、平等和尊重的原则，与客户建立真诚合作的伙伴关系，共同发展实现双赢。接触真诚、共享丰盛是公司的核心价值观。
【jielesbrandculture】ZR.Jjiegrace-transferinthebible"create"mean"origin",alsonewthingsfrom
scratchcreator,theoperator.ZR.TransferoriginatedfromBritainLondon,2011toentertheChinesemarket,
Chinesename:clear.Jiegrace.ZR.Men’stransferisfashionablesetters,seriesofproductstotheinternational
popularelementandChinesewindperfectconfluence,emphasizecorridorlinefluent,materialcomfort,styleis
contracted,fashionabletaste,symbolizingthenobilityandmen’sfashionpersonality,deducingthenewmythology;
men’sfashionLaidthefuturemanmodernlookingfundamentalkey,eachdetailnowherenotreflectscontractedandnot
simple,fashionandnotmakepublic,tastebutnotstiffdesignphilosophy;Therefore,inthebasiccladphilosophy
rumoursthatthesentence:"thetransferofunderstandmenZR.".
Jielesmarketpositioning:high-endimage,thepriceof
Jiegrace’sproductpositioning:contracted,fashionableandtaste
Jiegraceofthecorevalueofthebrand:contractedanddonotbreaktaste,fashionableanddonotshowself-publicity
Jielesbrandposition:leadthefashion,noblecomfortable,thelifetaste
JielesAD:ZR.Understandmenthetransferofmost
Jielestargetgroups:20to45years
Jiegraceofproductseriesstructureandthan:
A,fashionablecityseries:50%
B,fashionbusinessseries:50%
【杰雷斯品牌文化】
ZR.GENE.杰雷斯——《圣经》中意思是“创造”“起源”、同时也是新事物的创造者，从无到有的经营者。ZR.GENE源于英国
伦敦，2011年进入中国市场，中文名为：昭然.杰雷斯。ZR.GENE是时尚男装的引领者，系列产品以国际流行元素与中国风完美融合，
强调廊线流畅、质料舒适、款式简约、时尚品味，象征着时尚男装的高贵与个性，演绎着时尚男装的新神话;奠定了未来男人时尚穿
着基调，各个细节无处不体现简约而不简单、时尚而不张扬、品味而不拘谨的设计哲学;因此，在基本穿衣哲学里流传着一句话：
“ZR.GENE最了解男人”。
杰雷斯的市场定位:高端形象、中端价位
杰雷斯的产品定位：简约、时尚、品味
杰雷斯的品牌核心价值：简约而不失品味、时尚而不显张扬
杰雷斯的品牌主张：引领时尚、高贵舒适、品味人生
杰雷斯广告语：ZR.GENE最了解男人
杰雷斯目标群体：20-45岁
杰雷斯产品系列结构及占比：
A、时尚都市系列：50%
B、时尚商务系列：50%